Founder & President · Apex Growth Advisors
Andy Sherman
Go-to-Market Strategist · Fractional CRO · Authority System Architect
Four decades of building, fixing, and scaling B2B commercial systems — as sales leader, CMO, COO, and CEO — taught me that most growth problems aren't execution failures. They're diagnostic failures. The Apex Authority Engine is the systematic answer to that.
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I've Sat in the Seats
Where These Problems Live.
I started my career as a Sales Specialist at IBM — where I learned that rigorous process, genuine diagnosis, and a clear point of view aren't optional extras. They're the foundation of everything that follows. That discipline shaped how I think about commercial systems to this day.
Over four decades in B2B technology, I've held senior roles on virtually every side of the revenue equation: as VP of Sales building pipelines from scratch, as COO and CMO rebuilding positioning and brand for companies with no differentiation, and as President & CEO leading two companies through successful exits. I've been part of leadership teams on two more exits — including a successful IPO — so I understand what it takes to build a commercial system that holds up under that kind of scrutiny.
Through all of it, I watched the same patterns emerge. Companies with capable people and genuine value — losing deals they should win, discounting when they shouldn't have to, struggling to build pipelines that didn't depend on heroic individual effort. The problem was rarely what they thought it was.
That recurring gap — between what a company actually is and how the market perceives it — is what I built Apex Growth Advisors to close. The Apex Authority Engine™ is the result: a structured system that diagnoses where authority is breaking down and rebuilds the commercial foundation that creates durable market position.
Experience at a Glance
Four Decades. Every Side of the Revenue Equation.
Sales Leadership
Built revenue organizations from scratch across multiple companies — from individual contributor to VP, creating repeatable sales systems, hiring and coaching teams, and reversing declining pipelines into consistent growth engines.
CEO & Operating Leadership
Led two companies as President & CEO through complete commercial overhauls — repositioning, rebuilding GTM, and driving the growth that led to successful exits. Served on senior leadership teams through two additional exits, including an IPO.
Marketing & Brand Positioning
Served as Chief Marketing Officer and rebuilt brand and messaging for companies losing deals to commoditization. Created positioning strategy, value propositions, and marketing infrastructure that expanded reach and created differentiation in crowded markets.
GTM System Design
Developed and applied the Apex Authority Engine™ with B2B companies across technology and professional services — diagnosing breakdown, rebuilding the commercial system, and creating the authority that makes buying decisions easier for the right prospects.
Credentials & Recognition
Built on a Foundation of Earned Experience
Certified Sales Leader (CSL)
One of fewer than 700 professionals in the U.S. to hold the CSL designation — the gold standard in sales leadership certification.
Dartmouth College
Bachelor of Arts, History. The discipline of rigorous analysis and structured inquiry applied to every client engagement.
Apple: District Sales Manager of the Year
Recognized as top district sales leader two years running — during one of the most competitive chapters in the company's growth.
Sales Methodology Depth
Trained in IBM Needs Satisfaction Selling, Miller Heiman, SPIN Selling, and Solution Selling — the frameworks that shaped rigorous B2B selling.
Four Successful Company Exits
Led two companies to successful exits as President & CEO. Contributed directly to two additional exits as a senior leader — including a successful IPO.
Private Directors Association
Founding Member and Co-Chair of Marketing, New England Chapter — focused on creating and enhancing private company value through board leadership and governance.
How I Work With Clients
I don't arrive with a pre-written playbook. Every engagement starts with honest diagnosis — because the wrong fix, applied with conviction, makes things worse.
I work with B2B firms — typically founder-led or owner-operated, in competitive markets where they're tired of sounding like everyone else — who are ready to build a commercial system, not just run more campaigns.
Diagnose before prescribing
The Authority Scorecard and diagnostic process identify the actual breakdown — not the assumed one. The right fix depends on the right diagnosis.
Fix the system, not the symptom
Isolated tactics produce isolated results. The Engine aligns positioning, messaging, pipeline, and sales into a coherent commercial system.
Build authority, not just activity
Authority compounds — it creates inbound pull, stronger pricing, and faster closes that persist long after any campaign ends.
Engineer results — don't hope for them
Growth that depends on heroic individual effort doesn't scale. The goal is a repeatable system that works with or without the founder in every deal.
