Prescriptions From Practice, Not Theory.
Andy Sherman has spent four decades building and rebuilding B2B revenue engines — as VP of Sales, CRO, COO, CEO, and advisor. Five of those engines carried their companies to an IPO or a successful sale.
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Every Key Go-to-Market Seat, Four Decades Running.
Not a career built to check boxes — one built by taking the number, over and over, in companies that needed the revenue engine rebuilt.
Trained in IBM's sales program out of Dartmouth. Twice named Apple's top National Accounts District Manager, then promoted to corporate staff to run the company's largest deals.
Joined an early managed-services innovator at the ground floor. Built a 100+ person sales organization and took the company from $0 to $100M in four years.
IPORecruited to run sales, doubled revenue in two years, was promoted to CEO — then sold the company.
Successful SaleRepeated the play as a turnaround CEO: rebuilt the commercial engine and sold the company.
Successful SaleProgressed from VP of Sales through Marketing to COO, doubled revenue, and positioned the company for sale to HOSTING — where he went on to lead Sales and then serve as CMO.
Successful SaleHaving done what he set out to do in corporate, Andy built Apex to work on the problem he kept seeing — mid-sized B2B companies with real businesses and accidental go-to-markets — engineering what he'd personally run, now for clients directly.
The Prescriptions Come From Practice.
Andy has sat in every key go-to-market seat — sales, marketing, operations, and the CEO chair. He has carried the number, owned the forecast, and answered to boards and investors. Apex engineers what Andy has personally run — the sharpest differentiation from career consultants and agencies.
And the exit record proves the model travels. Three exits came as an operator — NaviSite's IPO as VP of Sales, and the Webevent and Centerstone sales as CEO. But two came through advisory work: one where Andy was recruited from advisor into the CRO seat, and one built purely as an advisor. The prescriptions produce exit-grade outcomes whether or not Andy is in the operating chair.
Texture.
Beyond the Numbers.
"Working alongside Andy has been a transformative experience in my development journey. His strategic prowess and insightful guidance have propelled my concept to the next level. A true master of strategy, Andy has been instrumental in shaping and refining my ideas."
"Andy Sherman helped Adtech clearly define its Ideal Customer Profile. This served as our North Star and enabled us to have a laser-like focus on all of our marketing efforts, especially messaging and demand gen — resulting in significantly higher levels of coordination not only between marketing and sales but with all of our departments."
Find Out Where Your Authority Is Breaking Down.
The Authority Scorecard™ Session is a free 45-minute facilitated session that scores your commercial authority across the full framework — and maps exactly what to fix first. No generic advice. No sales pressure. Just clarity.
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