The Diagnostic

The Authority Scorecard™

A free, 45-minute facilitated session that scores your commercial authority across every gear of the Apex Authority Engine™ and shows you exactly what to fix first.

Most B2B companies know growth has stalled. Few know why. The Scorecard replaces guesswork with a precise diagnosis, so you fund the right fix instead of the obvious one.

Book Your Free Authority Scorecard™ Session
What It Measures

Five Areas.
One Clear Picture.

The Scorecard scores the five primary elements of the Apex Authority Engine: the four gears that build authority inside your company, and the Ecosystem that amplifies it outside.

Each area is scored out of 15 and placed in a band, for a total out of 75. The result is not a grade. It shows which gears are carrying their weight, and which one is holding the others back.

45 / 75

Example overall score. Real businesses typically show strong gears working harder than they should because one gear isn’t carrying its weight.

The Apex Authority Engine dashboard showing gear scores, bands, and gap patterns
Sample engine status view. Illustrative data.
What Gets Scored

The Five Areas
We Score.

Each area answers one question about how your go-to-market actually works today.

Gear 1
Insight
Do you know what your buyers are trying to achieve, and why you win or lose? This area scores buyer understanding and whether your point of view creates market pull.
Whether buyers find you
Gear 2
Positioning
Is it clear who you serve, what problems you own, and how you win? This area scores whether your position holds up with cold buyers, not just referrals.
Where authority can form
Gear 3
Messaging
Does your message land, and is it used consistently everywhere? This area scores whether it creates curiosity from scratch or only works on buyers who are already interested.
Whether your message lands cold
Gear 4
Sales
Is there a repeatable motion, or does the founder close most deals? This area scores structure, consistency, and whether the team can replicate the founder’s results.
How repeatable your close is
Ecosystem Turbocharger
Ecosystem
Do partners, referrals, and authority networks amplify your gears? This area scores how systematic your referral activity is and whether partners know when to refer you.
How far your authority travels
The Result
Primary Constraint
The gear most worth fixing first, plus a close second. Strong gears and an active ecosystem compound. A weak gear drags everything else down.
What to focus on first
How It Works

Forty-Five Minutes.
Three Steps.

A facilitated conversation, not a questionnaire to fill out alone. You talk about your business, and we turn what we hear into a score you can act on.

Step 1
We Talk
A guided conversation about your buyers, your position, your message, how deals actually move, and where your referrals come from.
Step 2
We Score
Your answers are scored gear by gear, with a plain-language read on what each score means for how you win and lose deals today.
Step 3
We Prioritize
We name your primary constraint, your close second, and your Authority Gap Pattern, then lay out the order to fix things in.
What You Leave With

Diagnosis First.
Then the Right Fix.

Without a Diagnosis
  • You fund the obvious fix: more reps, another campaign, a new CRM
  • You treat symptoms like price pressure and stalled deals
  • You try to fix everything at once and finish nothing
  • You guess which gear is the real constraint
  • Growth keeps depending on the founder
With the Scorecard
  • A score out of 75, with a band for each of the five areas
  • Your primary constraint and your close second
  • Your named Authority Gap Pattern
  • A plain-language debrief on what to fix first, and in what order
  • A written Scorecard you keep, whether or not we work together
Is It for You?

Who Gets the Most
From It.

A Strong Fit
  • B2B founders and CEOs who own revenue and want a strategic partner
  • Firms with real differentiation that isn’t landing consistently in the market
  • Teams competing on price more than they should
  • Companies ready for a systematic, authority-driven approach to growth
Probably Not a Fit
  • Enterprise firms with established revenue organizations seeking incremental optimization
  • Teams looking for short-term tactical fixes without strategic commitment
  • Early-stage companies still finding product-market fit
What Happens Next

The Scorecard Is the Start.
You Choose What Follows.

The session is useful on its own. If there’s a fit, there are two ways to keep going.

Start Here
Authority Scorecard Session
Free, 45 minutes. Gear-by-gear breakdowns and your primary Authority Gap Pattern. No obligation.
Option 1
90-Day Authority Transformation
The full Diagnose, Engineer, Deploy engagement. Rebuilds the commercial architecture and puts a working authority-driven revenue system in place.
Option 2
Fractional CSO/CRO
Ongoing embedded strategic leadership: GTM strategy, execution, team coaching, and quarterly reviews. Part-time commitment, full-time impact.
Your Next Step

Find Out Where Your
Authority Gap Is.

In a free 45-minute session, we score your commercial authority across every gear and show you exactly what to fix first.

No generic advice. No sales pressure. Just clarity.

Book Your Free Authority Scorecard™ Session