The Authority Scorecard™

Question 1 of 12

When you describe what you do to a new prospect, they immediately understand why you're different from competitors.

Question 2 of 12

Your firm has a clearly defined Ideal Client Profile — the whole team can articulate exactly who you serve and why.

Question 3 of 12

You can command premium pricing in your market without significant pushback or discounting pressure.

Question 4 of 12

You regularly share original perspectives — articles, talks, frameworks — that prospects find valuable before they engage you.

Question 5 of 12

Prospects mention your content, frameworks, or point of view when they reach out to start a conversation.

Question 6 of 12

Your firm has a proprietary methodology or named framework that prospects and clients recognize and reference.

Question 7 of 12

Your outbound messages (email, LinkedIn, calls) consistently generate positive responses from your target buyers.

Question 8 of 12

Your proposals and presentations clearly articulate unique value — price objections are rare once prospects see them.

Question 9 of 12

Everyone on your team uses the same language to describe what you do, who you serve, and why clients choose you.

Question 10 of 12

You have a structured sales process that the team follows consistently — from first contact through close.

Question 11 of 12

Your pipeline is predictable — you know where every deal stands and what specific action will advance it.

Question 12 of 12

Deals rarely stall or go dark without a clear reason — your team knows exactly how to re-engage or disqualify.