Apex Authority Engine™ · Insight Layer Diagnostic

How Strong Is Your Insight Engine?

Assess your firm's ability to shape how your market thinks — not just respond to it. 25 questions across five dimensions.

8–10 minutes 25 questions Insight Gap Pattern + instant results
1

Point of View Strength

Do you actually stand for something in your market — or are you describing what everyone already knows?

Question 1 of 25

We have clearly defined perspectives on the root causes of our customers' problems.

Question 2 of 25

Our point of view challenges commonly accepted thinking in our market.

Question 3 of 25

Our leadership team would articulate a consistent perspective on key issues.

Question 4 of 25

Our perspective is clearly differentiated from competitors.

Question 5 of 25

We can summarize our core point of view in a simple, repeatable way.

2

Originality vs. Commodity Thinking

Are you saying anything new — or just repackaging industry noise?

Question 6 of 25

Our insights introduce ideas that are not widely discussed in our industry.

Question 7 of 25

Our content would stand out if placed next to competitors.

Question 8 of 25

We regularly express opinions — not just explanations.

Question 9 of 25

Our thinking is difficult for competitors to replicate.

Question 10 of 25

We avoid generic or "safe" industry messaging.

3

Problem Reframing Ability

Can you change how buyers think about their problems — or are you reacting to their definitions?

Question 11 of 25

We challenge how prospects define their problems.

Question 12 of 25

Our insights focus on root causes, not just symptoms.

Question 13 of 25

Prospects often react with "we hadn't thought about it that way."

Question 14 of 25

We introduce new ways of thinking early in conversations.

Question 15 of 25

Our insights create tension with existing assumptions.

4

Insight → Conversation Conversion

Do your insights actually create engagement — or just sit there?

Question 16 of 25

Our insights consistently lead to meaningful conversations with prospects.

Question 17 of 25

Prospects reference our thinking in meetings or outreach.

Question 18 of 25

Our sales team actively uses our insights in conversations.

Question 19 of 25

Our content generates inbound interest or engagement.

Question 20 of 25

Our insights help open doors with new prospects.

5

Consistency & Systemization

Is insight a repeatable capability — or a one-off event?

Question 21 of 25

We have a structured process for developing insights.

Question 22 of 25

We consistently produce new thinking on a regular cadence.

Question 23 of 25

Insights are used across both marketing and sales.

Question 24 of 25

We intentionally refine and evolve our point of view over time.

Question 25 of 25

Insight development is not dependent on a single individual.

Answer all 25 questions to reveal your Insight Gap Pattern.

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Your Insight Pattern

Primary Insight Gap Pattern

What's Happening

Recommended Focus

    Score by Dimension

    Point of View
    Originality
    Problem Reframing
    Conversation Conversion
    Consistency

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